You can't just my audience is everyone or every woman in my country or every kid. Especially for your MVP, having niche audience is key to success. If you make something for everyone, nobody will come. If you make it for specific people, you will have attention. Define your audience, the more clear and specific audience you will have, the better and targeted product you will make.
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How to define niche through simple technique
Defining the niche can be tricky task. I have found Jens Lennartsson technique really well. Try to follow his method.
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Vertical – a business (dentists, yoga instructors, entrepreneurs)
Horizontal – a need (faster website, more structure, getting the tax papers in order)
Psychographic – a value (“the earth is flat”, “eating animals is wrong”, “no-code is the best thing since sliced bread”)
Demographic – a persona (stay-at-home moms, 45+ CEOs, Couples in Denver)
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A rule of thumb is to use at least two different markets to define your market audience
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Example: Entrepreneurs (vertical) with ADHD (demographic) that want to be able to focus better (horizontal)
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