Have a clear brand positioning. Your potential customers or clients should not have difficulties while trying to understand what exactly you do and what is your area of business. That will help your business to be more memorable and attractive.
What's your business story?
Brand stories are an important component of branding. Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction and should ultimately make your customer a hero.
What are 5 words that describe your business?
What are the five words your ideal client's say to describe your small business? These are what you’ll build your business brand positioning on.
What are 5 words that don't describe your business?
What are the five words your ideal client's say about your business that make you cringe? You better make sure you don’t create a brand positioning that reflects any of these words!
What does your business voice sound like?
Your brand tone should be recognizable, distinct, and unique to separate your business from the competition in the eyes of the customer's or client's. Maybe your business voice is cheerful and excited, maybe calm and serious. By maintaining a consistent voice and tone, you give your business a personality - something the customer can use to tell you apart from the rest.
How your services or products make your clients feel?
Maybe inspired or relieved? The most frequent positive emotion your customers associate with your company is critical information for building a brand identity. Use this emotion to select visual identity aspects, including the optimal colors and fonts.
What's your USP?
A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. A USP may include words such as the "fastest delivery" "exceptional quality," or "the most eco-friendly," which indicates to client's what your product or service has that your competitors do not.
What's your POD?
A point-of-difference is what differentiates you from the others businesses. It may be price, product quality, story, or other. Maybe you have a unique story that helps sell the product and differentiate you from others or your product is handmade, while competitors - made in fabric.
What brands do you admire?
Developing a list of brands you admire can offer various types of ideas that can be helpful and beneficial for your brand. Also don't be scared to look at a big brand like Nike, Apple, or others and look at what you admire inside them and want to adjust to your brand.
Does your desired brand position fit in with your business mission, vision, values, and objectives?
If your values are cheap and cheerful, then wanting to occupy the position in the market place of “expensive and exclusive” isn’t going to happen.
