Make your SWOT Analysis (1) - sall

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.

Strenghts	Answer
What do you do well?
What unique resources can you draw on?
What do others see as your strenghts?

Weaknesses	Answer
What could you improve?
Where do you have fewer resources than others?
What are others likely to see as weaknesses?

Opportunities	Answer
What opportunities are open to you?
What trends could you take advantage of?
How can you turn your strengths into opportunities?

Threats	Answer
What threats could harm you?
What is your competition doing?
What threats do your weaknesses expose to you?